Threadless Mix Competition within a mix competition…Or are you dreaming?
Back in Spring we kicked off the monthly Threadless Warehouse Mix Contest, drawing hundreds of amazing mixes from 8tracks DJs all over the world. Today, thanks to May winner littlem, the tables have been turned - instead of having your mixes voted on by the Threadless team, the Threadless team’s mixes will now be voted on by you. You can find more info on the contest over on the Threadless blog. The mix with the most “likes” wins, so vote early and vote often…
Text — 10:03pm
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Nice campaign for the Tenement Museum. Always liked that somewhat unusual pink loft building on the corner of Orchard & Grand.
Photo — 10:52am
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Matchbook covers from vintage shop in Vineyard Haven.
Photo — 4:56pm
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Is the West Coast happier?
I suspect it’s in part that tweeting New Yorkers (and perhaps others on the East Coast) tend to be a bit more cynical and less optimistic, at least in language, than their counterparts.
Photo — 11:27pm
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What music would you take on a road trip?
Photo — 11:00am
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From SAI:
Microsoft’s head of U.S. sales Keith Lorizio tells Ad Age that Facebook and other social networks are driving down the price of online ads.
Social networks, with their massive inventory of page views, have much lower ad rates on a cost per thousand impressions (CPM) basis than the Internet at large. ComScore reports that Facebook and MySpace only get a $0.56 CPM on average, while the Internet at large gets $2.43.
Lorizio says, “Social networks are going to be a challenge for everybody, as the sheer dominance of the impressions they’re making flood the marketplace with inventory… And it’s especially a challenge for every publisher, as they drive down CPMs.”
I don’t buy it. As I commented on last month, there ought to be a roughly fixed amount of consumer attention, all else equal. Lower CPMs for Facebook or other social networks suggest that advertisers aren’t shifting enough $ to where people are now spending their time.
Or they are simply assigning less value to advertising in general, which could be the case if CPMs are declining equally across categories.
The 2 factors I can think of wrt lower CPMs on social networks vs the internet at large are (1) reluctance of advertisers to place spots next to less “quality” content (although that would seem to have been a greater problem with Myspace), or (2) relatively shorter average time spent on a given webpage of a social network.
Photo — 6:27pm
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